Was trained at The London College of Fashion and on graduation, launched his own couture label, specialising in bespoke outfits for the occasion, evening and bridal markets. He opened his first shop in Queenstown Road, Battersea in 1999, moving to Fulham Road, Chelsea in 2004.
The showroom is still located in Battersea, London SW11 where his current collection and design archive are based.
Simon designs one Season Collection each year which is shown in London. Clients are encouraged to choose aspects of the pieces in the Collection which then go to form a silhouette to answer their own particular requirements - creating a truly bespoke result.
His philosophy has always been the marriage of exquisite tailoring in sumptuous fabrics, with an acute sense of proportion and balance depending on the individual he is dressing, and the occasion he is designing for. Inspired by his travels and a love of classical architecture, his design ethos seeks to harmonise those characteristics with acute creativity and style.
The majority of Simon's clients see their wardrobe as an important tool, enabling them to focus wholeheartedly on the demands of the role expected of them. If clients feel confident and relaxed in how they look, they are more likely to engage and achieve with far greater success, the expectations placed upon them, be they opera singer, diplomat or mother of the bride/groom.